Shots shortlist - Sidral Mundet dir. Alexis Gómez x OB42

A tribute to the Mexicans who overcome adversity despite the circumstances.

Sidral Mundet, a Coca-Cola brand, partnered with creative agency, Only If, and Landia Mexico director, Alexis Gómez, to show the discrimination and obstacles that exist thanks to stereotypes and prejudicial behavior. The intimate film captures the experiences of different Mexicans who have suffered as a result of this discrimination and tells their stories of unrelenting perseverance through a series of artistic snapshots, threaded rhythmically across the film.